EDUCATION

  • Bachelor of Art, 2012 – School of Visual Art and Design at University of Central Florida
  • Lake Mary High School, 2006

CERTIFICATIONS

  • FLDOE Professional Teaching Certificate #1256717
  • Adobe Certified Associate – Photoshop, InDesign, Illustrator, Dreamweaver, Flash, Premiere
  • Microsoft Office Specialist – Word, PowerPoint, Excel
  • CIW – Internet Business Associate
  • CIW – Site Development Associate

PROFESSIONAL EXPERIENCE

  • 15 years of expertise in Adobe products
  • 12 years of skill in photography, basic to advanced digital editing
  • 12 years of competence in vector graphics—logos, fliers, posters, banners
  • 7 years of web building skills including HTML5, CSS3, CMS, WordPress, SEO
  • 5 years management Etsy.com
  • 3 years of social media management
  • 3 years of web management and communication including email lists and Google Web Analytics

SUMMARY OF QUALIFICATIONS

  • Graphic design work including non-profit, education industry, and small business needs; print and web.
  • Branding and rebranding graphics and website concept/redesign; including color choices, typography, graphic standards, and copywriting.
  • Copywriting pertaining to marketing, events, social media, and brand messaging. Skilled in building strong relationships with customers through written communication.
  • Social media and web management includes maintaining a publishing calendar, providing assets for all staff to use; launching and analyzing data for each campaign.
  • Design specialist with a focus on projects from concept to delivery; print and web.
  • Possesses a student mentality for learning new industries, software, techniques, and skills.

Clients

Sheena Tapia, Realtor®

My Soxy Feet

Lauren Sigman Collection

The Pop Culture Show

Cap Maison Resort, St. Lucia

WORK HISTORY

Social Media Manager

July 2020 to present | E-Tennis, E-Tennis Online Winter Park, FL
  • Social Media Management
  • Content Creation and Photography

Digital Marketing and Social Media Manager

July 2020 to present | The Grove, Winter Park, FL
  • Social Media Management
  • Content Creation and Photography
  • Email Marketing

Director of Marketing and Design

May 2020 to present | Dynamic Consulting LLC, Winter Park, FL
  • Social Media Management
  • Graphic Design, Branding, Photography, Video
  • Web Design and Management
  • Email Marketing, Landing Pages, and SEO

Academy of Web & Digital Design—Career and Technical Educator

August 2014 to present | Lyman High School, Longwood, FL
  • Through observations, training, and professional development, my administrators have rated me as a Highly Effective teacher for four years.
  • Web and Digital Design Teacher—I focus on FLDOE standards and provide the opportunity for students to certify in Adobe software.
  • Communications Chair for the We Are Lyman Committee: Responsibilities include managing social media, graphics, design projects, and messaging for the betterment of Lyman High School. Plan campaigns on Facebook, Instagram, and Twitter platforms. Facebook likes increased 79% in one year’s time. Launched an alumni newsletter and grew the email list.
  • Website Manager for Lyman.scps.k12.fl.us; relaunch of website in 2018 and documented a 74% increase in pageviews over 1 year.

Art Gallery Assistant

March 2012 to August 2012 | McRae Studios, Winter Park, FL
  • Worked directly with the McRae Studios President on pieces in mixed media and photography.
  • Developed skills in portable management for art shows, technical lighting, and digital workflow.
  • Assisted with photography work including studio shoots and documented professional artists’ work for show, print and documentation.
  • Prepared for Gallery Open House and shows outside of the gallery.

Retail Sales Associate

February 2009 to March 2013 | Travel Country Outdoors, Altamonte Springs, FL
  • Showed excellence through consistently leading in sales.
  • Focused on customer service and extensive product knowledge in order to properly outfit guests
  • Built Ecommerce presence for products: used FTP, created SEO descriptions, and captured product images for online sales.
  • Wrote for the blog post on company website; designed marketing collateral
  • Represented company and acted as spokesperson at numerous events.

Marketing & Graphic Design Assistant

August 2006 to May 2008 | JCC of Greater Orlando, Maitland, FL
  • Maintained website including updating content, calendar events, building informative pages.
  • Applied the company brand across platforms and departments within the JCC, including print work, web graphics, and video.
  • Developed and managed overall brand within each non-profit department.
  • Generated re-branding for departments lacking consistency.
  • Created logos, web graphics, brochures, monthly newsletters, summer camp catalogues, invitations, posters, and fliers.
  • Prepared print work for output.